When it comes to the four top groups in the Swiss watch industry, Rolex watch group is one of the classic, so to speak. Having nearly hundred years history, the Rolex group is the second largest Swiss watch companies, with annual sales of more than 2 billion Swiss francs, and 3700 employees in the Switzerland. Group composition is “elite” – the Rolex watch brand that has listed at the No.1 position of the world sales and its brother brand Tudor watch. These two luxury watches brands make Rolex group become the largest luxury watch producer in Switzerland, every year a half of the Swiss national gold total production is used in the watches of Rolex group.
For those enterprise who want to keep the watch industry status quo, Rolex certainly is the “mainstay” that boycotts merger wave: for Rolex group that has no tendency in annexation or expansion, it represents the viewpoint of a large part of the enterprise firmly keeping the tradition and independence. However, in addition to intend to remain independence, practical efforts is also essential. Facing new competition pattern, Rolex group has already started to greater efforts in marketing, especially for the advertisement expenditure of its second brand Tudor.
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Rolex Oyster Perpetual Explorer is the best witness of the human exploration trip, and it perfect fuses the watch-making technology and the exploration process, and effectively converts ideas into action, and its performance of accuracy also contains the meaning of distinguished exploration, the fearless spirit, as well as outstanding innovation etc.
Rolex Explorer is the best model of perfect fusing the Rolex together with the outer environment. The outstanding pioneer spirit of the Rolex Explorer watches once accompany explorers climbing over the Mount Everest, and their adventure experience directly bring power for the development of wrist watch and constantly improvement.
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